Something I appreciate: putting the focus on teaching NOT TO rape instead of NOT BEING raped.
"Dont be That Guy" ad campaing in BC, Canada (more info).
The basics:
Putting up posters in bars/public areas telling guys not to be "That Guy" and not to sexually assault people.
Why it is cool:
It has reduced the rate of sexual assaults (which had been climbing, even though the general crime rates of the area had been dropping. Basically- it works!
Why I like it:
Because it takes the focus away from blaming victims, and instead channels that energy into dissuading the perpetrators.
Sweet justice - now if only America could do this.
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